Marketing Communications & Channel Marketing Manager, PACS,... - HID Global-Dubai
Dubai -Marketing Communications & Channel Marketing Manager, PACS, Dubai - - Middle East & Africa - REQ-430 HID Global powers the trusted identities of the world’s people, places and things. We make it possible for people to transact safely, work productively and travel freely. Our trusted identity solutions give people secure and convenient access to physical and digital places and connect things that can be accurately identified, verified and tracked digitally. Millions of people around the world use HID products and services to navigate their everyday lives, and over 2 billion things are connected through HID technology. We work with governments, educational institutions, hospitals, financial institutions, industrial businesses and some of the most innovative companies on the planet. Headquartered in Austin, Texas, HID Global has over 3,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. We are currently looking for top-talented people who want to embark on this journey with us! Summary The Marketing Communications and Channel Marketing Manager is responsible for planning, leading and executing marketing campaign for the Middle East & Africa (MEA), integrating with the corporate marketing teams as well as local sales team on campaign priorities, plans, and developing demand creation programs. Specific responsibilities include defining buyer persona targets in these MEA countries, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria. The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including: campaign strategies aligning with brand building, lead generation and enablement with the overall business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A demonstrated ability to leverage the power of digital marketing in lead generation is essential. This position will report to the Director of Marketing Communications, PACS and will work in partnership with multiple disciplines including Sales, Communications, and Product/solution marketing. This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and agency management experience would be ideally suited to this position. Duties and Responsibilities include the following. Other duties may be assigned. Build and execute rolling annual and quarterly country/region marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgetsInterlock with MEA business leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunitiesDevelop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teamsCollaborate with global/regional and central resources in the strategic development of campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in MEA countries.Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experienceIdentify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement processLocalize/customize content for new product introduction deliverables based on developed positioning and messaging. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience BA/BS degree in marketing, communications or related areaMinimum 5 years’ experience in B2B marketing communications / demand generation / integrated marketing in MEA, background in security/IT or equivalent industry is a plus. CRM (SF.com), Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)Solid experience in managing digital/social media programs in MEA and Content Syndication via digital partners/3rd parties in driving leads and revenueProven record of supporting sales to meet or exceed pipeline and revenue targetsExcellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiencesDemonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomesCampaign-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environmentExperience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programsTeam player with cross-functional project leadership skillsDemonstrated skills in positioning and differentiating products and servicesHighly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirementsHistory of budget managementAbility to travel as required Language Skills Ability to very effectively communicate in the English language verbally and in writingAbility to read and interpret technical journals, specifications, international technical standards, etc. Computer Skills Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.Familiar with operating systems, such as Windows, etc. Customer Expectations Candidate must have the ability to understand end-user needs and communicate in an effective, relevant manner; in the right voice and media.Candidate must ensure campaigns and messaging are accurate and applicable to the address the customer's needs.Candidate must always strive to articulate how HID addresses our customer's business needs and how HID adds value through our solutions Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work Requirements Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environment systemsTravel and fieldwork including international travel, therefore employee must possess or can acquire a valid passportMust be legally eligible to work in UAE Would you like to join us? Please submit your CV to us in English no later than 6th November 2019 Please note direct applications on the recruitment portal provided will only be considered, we are not accepting any applications through 3rd party sites. HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran HID Global powers the trusted identities of the world’s people, places and things. We make it possible for people to transact safely, work productively and travel freely. Our trusted identity solutions give people secure and convenient access to physical and digital places and connect things that can be accurately identified, verified and tracked digitally. Millions of people around the world use HID products and services to navigate their everyday lives, and over 2 billion things are connected through HID technology. We work with governments, educational institutions, hospitals, financial institutions, industrial businesses and some of the most innovative companies on the planet. Headquartered in Austin, Texas, HID Global has over 3,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand.
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